INNOVATE THANKS TO HIGHLY VALUABLE SERVICES
INCREASE STORE TRAFFIC AND REVENUES
KNOW YOUR CUSTOMERS AND VISITORS
Insiteo and myQaa create new revenue streams for event organizers by integrating mobile apps with beacons
Insiteo, the leader in indoor location and proximity marketing, has partnered with myQaa and GL events / Toulouse Evénements, a worldwide provider of integrated solutions and services for events, to design the tradeshow of the future with the integration of mobile apps with beacon technology.
The deployment of beacons makes it possible to bring on new revenue streams for event organizers.
Insiteo deploys its indoor positioning solution in Toulouse Blagnac Airport
Insiteo, the leader in indoor location and proximity marketing deployed its services in Toulouse-Blagnac Airport to empower the new mobile application released this month. The application, available for iPhone and Android devices, has been specifically designed for frequent flyers with an innovative “find-my-car” feature. Indeed, the parking lot is automatically stored in the application thanks to Insiteo accurate indoor location algorithms.
The increasing importance of mobile in the food purchasing process
A study conducted by Bonial and Ifop makes an update on how digital devices are used in the food purchasing process. The predominant role of mobile is undeniable: 69% of smartphones or tablets owners use a digital source to prepare their food purchase.
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Indoor Location market in 2014
Interview of Maxime Faure, CMO at Insiteo on www.servicesmobiles.fr. Read original article here.
ServicesMobiles.fr: What are the most active sector concerning indoor location?
Maxime Faure: Retail is the sector for which indoor location offers the most interest. While customer POS experience has become a priority in retailers strategies, the indoor location provides useful services to consumers such as product research and effective tools for retailers such as indoor geofencing (Geopush)
The shopping malls are also increasingly active on the subject since they spend more and more resources on the creation of strong brands, with complete digital ecosystems that provide continuous and seamless support to the consumers from website, to social networks and the malls equipped with their own mobile application. Indoor location becomes then an essential element of the in store strategy mixing loyalty programs and CRM.
Partnership between Nokia HERE and Qualcomm Atheros
The indoor location sector is very promising but it is still in an early stage. The partnership between Atheros Qualcomm (Qualcomm subsidiary in wireless connectivity) and Nokia HERE (formerly Navteq, Map service from Nokia) could be seen as an accelerator for this multi-billion dollar market.